TikTok Ads — Allow List Active

THE TIKTOK
AGENCY
others
CAN'T BE.

Ex-TikTok insider. GLP-1, FinTech, Crypto. The verticals every other agency turns down — we scale them.

Book a Call Discover the Halo Effect →
0
% of 18–34s search
on TikTok before buying
New Search
—3×
CPM vs Meta
on average
0
Allow list campaigns
0 rejections
HALO EFFECTALLOW LISTGLP-1 ADSFINTECHCRYPTOTIKTOK SEARCHBRAIN SCIENCEEX-TIKTOK INSIDERCREATIVE STRATEGYSCALE TIKTOK HALO EFFECTALLOW LISTGLP-1 ADSFINTECHCRYPTOTIKTOK SEARCHBRAIN SCIENCEEX-TIKTOK INSIDERCREATIVE STRATEGYSCALE TIKTOK

01 — The Halo Effect

TIKTOK IS
A SEARCH
engine.

73% of users under 35 search for a product on TikTok before buying. Not a reach channel — an intent channel. Every impression leaves a memory trace that activates on every other channel you run.

The Concept

Halo Effect

A TikTok campaign creates a cross-channel lift — higher Google CTR, better email conversion, lower Meta CPM. TikTok amplifies everything around it.

The Mechanism

Memory Trace

User sees your ad, doesn't click. Returns 3 days later via Google. Without TikTok — that conversion never happens. The attribution model misses it. We don't.

The Outcome

+18% Cross-Channel

Our clients see +18% uplift in cross-channel conversions within 60 days of launching a structured TikTok strategy.

🔍

TikTok Search

40% of in-app sessions are search-driven for under-35s. This is captured purchase intent — not passive scrolling.

0
% sessions Search (u35)
⚡

Discovery Commerce

TikTok creates intent before the search. No other channel does this at scale for impulse-driven categories.

4.1×
Engagement vs other channels
💰

Cost Advantage

TikTok CPMs run 2–4× below Meta. The algo rewards creative quality — not budget. Small brands beat big ones here.

0
% lower CPM than Meta
TIKTOK ADS
META ADS
Avg CPM
$3 — $8
$8 — $20
Engagement Rate
5 — 8%
0.5 — 1.5%
Under-35 Reach
68% of users
Rapidly aging
Halo Effect
Strong — cross-channel
Isolated
Sensitive Verticals
Allow list available
Severe restrictions
Creative Algo
Merit > Budget
Budget > Merit

02 — The Brain Behind the Halo

DECISION ZONE Prefrontal Cortex
DOPAMINE Limbic System
MEMORY Hippocampus
Cognitive Decision Architecture
Why it matters
WHY CREA &
HALO EFFECT
change the game.
1

95% OF DECISIONS ARE UNCONSCIOUS

Most agencies optimize for the click. We engineer the memory trace — the emotional encoding that drives conversion 3 days later on another channel.

2

CREATIVE IS THE MEDIA BUY

On TikTok, the algo distributes based on content quality — not budget. A great hook with $5K beats a mediocre creative with $50K. Every time.

3

WE CONNECT POLICY + BRAIN SCIENCE

Ex-TikTok policy knowledge tells us what the algo allows. Brain science tells us what converts. GLP-1, Finance, Crypto — these verticals need both. We have both.

HALO EFFECT on purchase behaviour
With TikTok
Without TikTok
80% 60% 40% 20% EXPOSURE AWARENESS CONSIDERATION SEARCH CONVERSION LOYALTY Halo gap +28 pts +38% CVR

MERE EXPOSURE EFFECT

The brain builds preference for stimuli it has previously encountered. A single impression creates a familiarity bias that boosts conversion on every subsequent touchpoint.

Zajonc, 1968

DOPAMINE & VARIABLE REWARD

TikTok's scroll is engineered on the same neurological loop as slot machines. We place your brand at the exact moment the brain is most receptive to new information.

Schultz, 1997

AVAILABILITY HEURISTIC

When making a purchase decision, the brain defaults to the brand it recalls first. Repeated TikTok exposure increases cognitive availability. You don't need to be the best — just the first recalled.

Tversky & Kahneman, 1973

03 — Services

THE VERTICALS
OTHERS
turn down.

Active allow list. TikTok policy from the inside. We scale where other agencies stop.

Vertical 01
SUPPLEMENTS
& GLP-1

Weight loss, GLP-1, nutraceuticals. We master TikTok claim restrictions — lifestyle framing, zero medical oversell. Campaigns approved in 24h.

GLP-1 Expert Weight Loss Nutraceuticals FDA Compliant
Allow List Active — Supplements
Vertical 02
FINANCE
& CRYPTO

FinTech, crypto, trading, financial services. The most locked-down vertical on TikTok — and the biggest opportunity. Active allow list for regulated products.

FinTech Specialist Crypto Exchanges Series B+
Allow List Active — Finance & Crypto
Service 01

Allow List & Compliance

  • TikTok allow list application
  • Creative pre-validation
  • Rejection management
  • Continuous policy monitoring
Service 02

Creative Strategy

  • Framework per vertical & objective
  • UGC & creator briefs
  • Hook A/B — first 3 seconds
  • Algo-signal driven iteration
Service 03

Scaling on TikTok

  • Campaign architecture for scale
  • ACO & Smart Performance
  • Pixel & custom events
  • Real vs attributed ROAS

04 — Why Halow Agency

THE ONLY TIKTOK
AGENCY from inside.

Marwane
MARWANE
Founder — Ex-TikTok Insider

Before founding Halow Agency, Marwane worked at TikTok — Commerce Growth Lead and Shop Strategist across European markets. He saw first-hand how ad moderation works, how allow lists are granted, and how the algorithm is designed to reward creative merit over budget.

He knows what TikTok wants to see in a creative to get it approved. He knows how to structure an allow list application that succeeds. He knows the algo signals before they become public.

01
Algo knowledge first
TikTok updates — Marwane knows them before they're documented publicly.
02
Direct TikTok network
Access to TikTok teams to unblock, escalate and accelerate approvals.
03
Policy — zero surprises
0 account suspensions across all active clients.
01

Policy Expertise Nobody Else Has

TikTok policy changes every 3 months. Most agencies discover it through rejections. We anticipate it.

  • Internal training on every policy update
  • Library of rejected creatives + root causes
  • Pre-validation before every launch
02

The Only FinTech & Supplements Specialist

No other TikTok agency is simultaneously specialized in FinTech AND GLP-1 / Supplements. These verticals have opposite policy constraints — we master both.

  • GLP-1: lifestyle messaging, zero medical claims
  • FinTech: regulatory compliance files for TikTok
  • Crypto: certified exchanges — allow list active
The only TikTok agency for FinTech & Supplements, with an active allow list and an ex-TikTok founder.
Book a Call →

LET'S
talk.

30 minutes. Diagnosis of your situation, allow list assessment, and a concrete TikTok action plan. No commitment.

1

30-min Discovery Call

We assess your vertical, situation, and TikTok opportunity.

2

Free Diagnosis

Rapid audit of your account or allow list situation — 48h delivery.

3

Custom Action Plan

Creative framework, campaign structure, budget, allow list timeline.

BOOK A CALL
Response in 24h — call within 48h.